Manufacturing buyers
59%
Are active on LinkedIn daily.
LinkedIn's 2025 manufacturing research reports daily use by 59% of surveyed buyers.
Your FABTECH relationships have somewhere to continue between sales conversations.
LinkedIn + GWI, 2025Private LinkedIn training for FABTECH 2026 exhibitors
LinkedIn
Enablement
Workshop
2 live virtual hours · Up to 25 people · All 5Cs
Train your team to stay visible, build the right network, and create more sales conversations after FABTECH.
Live LinkedIn enablement training for your sales team, marketers, leaders, and technical experts. Learn what to improve on your profile, who to connect with, what to post, and how to follow up.
$3,000 per company Normally $4,500 · First 10 exhibitor companies
Your private workshopFABTECH 2026
Your team.
Two hours.
One practical plan.
Two hours.
One practical plan.
- 01Live training with Trevor Robinson
A private virtual session for your company, with time for questions.
- 02Practical LinkedIn skills across all five Cs
Profiles, relevant networks, useful posts, comments, direct messages, and a repeatable routine.
- 03Practical FABTECH applications
Learn how to put LinkedIn to work for your show relationships and follow-up.
- 04A workbook and 30-day action plan
Leave with clear priorities for applying the training after the session.
Credibility · Connections · Content
Conversations · Consistency
Conversations · Consistency
FABTECH 2026 · October 21-23 · Las Vegas Convention Center, Las VegasPrivate LinkedIn Enablement Workshop · Live virtual
Why LinkedIn belongs in your FABTECH follow-up
The show gets you face to face.
LinkedIn helps you stay familiar.
Buyers use LinkedIn to learn about people and their expertise. Give your team the skills to make those moments count.
Buyer research
49%
Check the person behind the insight.
LinkedIn reports that 49% of buyers research sales professionals there after an interesting post, comment, or share.
Your activity earns attention. Your profile needs to make your expertise clear.
LinkedIn buyer data, 2026B2B buyer engagement
92%
Will engage with industry thought leaders.
LinkedIn reports that 92% of B2B buyers will engage with sellers known as industry thought leaders.
Help buyers see the knowledge your team already brings to the booth.
LinkedIn buyer data, 2026The manufacturing study surveyed 1,767 buyers globally. The other figures describe broader buyers, not a show-specific sample; LinkedIn does not publish their sample size on the linked page. These are platform-published research findings, not results promised by this workshop.
See the LinkedIn skills your team will learnMake the show investment keep working
Your team has their attention.
What happens next?
Booth space. Equipment. Travel. Demos. Days of conversations with the people you want to reach.
When everyone returns to their regular workload, the relationship still needs attention. A buyer might be interested in your fabrication equipment, welding technology, finishing systems, or automation long before a project is ready to move.
LinkedIn gives your people a way to remain part of that buyer's world: reconnect with a reason, answer the questions that came up at the booth, and continue useful discussions over time.
Use the conversation while it is fresh.
Build follow-up around the application, question, or challenge you actually discussed at FABTECH.
Give your show content a longer life.
Turn demo explanations, buyer questions, and technical lessons into content your network can use.
Schedule the follow-through now.
Agree who will connect, what they can share, and how to keep the routine going when the show rush ends.
FABTECH connects suppliers and buyers across metal forming, fabricating, welding, and finishing. Explore the official show overview .
Your LinkedIn enablement training curriculum
Five Cs.
Specific LinkedIn skills.
One team approach.
LinkedIn enablement means teaching your people how to use the platform to support the business. Your team learns how its profiles, networks, content, conversations, and habits work together.
Trevor covers all five Cs in a private, two-hour live session, with manufacturing examples, FABTECH applications, and time for Q&A. The workbook and 30-day plan help your team apply the training afterward.
C1 / Your LinkedIn profile
Credibility
Make your expertise easy to recognize and trust.
What the training covers
- Headline, photo, and banner: make it clear who you help and what you know.
- About and Experience: explain your expertise through the problems buyers need to solve.
- Featured section: choose case studies, demos, or resources that give visitors proof and a next step.
Put it to work after FABTECH
Back up the booth conversation.
A visitor checks your profile and finds the relevant application expertise and demo resource you discussed.
Your next step: prioritize the profile improvements that support your follow-up.
C2 / Your LinkedIn network
Connections
Build a network around the buyers and accounts that matter.
What the training covers
- People and company search: find relevant accounts and buying roles using LinkedIn's search filters.
- Connection requests and follows: choose the right approach and use an honest reason to connect.
- Network quality: include customers, prospects, partners, and buying-group colleagues beyond one contact.
Put it to work after FABTECH
Keep the right people within reach.
Reconnect with the engineer you met, then research other relevant people at that account before approaching them.
Your next step: identify priority people and the context for connecting.
C3 / Your LinkedIn posts
Content
Turn what your team knows into reasons to pay attention.
What the training covers
- Content themes: find useful ideas in buyer questions, applications, demos, and lessons from real work.
- Post structure and formats: build a clear opening, useful insight, and next step using text, photos, video, or documents.
- Credible publishing: keep your own voice, check technical claims, and respect customer confidentiality.
Put it to work after FABTECH
Give your best demo a longer life.
Use a recurring booth question to explain three factors buyers should consider when evaluating the application.
Your next step: build a short list of useful posts from the show.
C4 / Comments and messages
Conversations
Turn visible expertise into relevant sales discussions.
What the training covers
- Thoughtful comments: add expertise, ask useful questions, and become familiar to relevant people.
- Direct messages: follow up with shared context, a specific reason, and something helpful to offer.
- Moving the discussion forward: listen for buyer needs and suggest a call when it fits the conversation.
Put it to work after FABTECH
Continue the discussion you started.
Reference the weld consistency challenge a visitor raised, offer the promised resource, and ask a relevant follow-up question.
Your next step: outline a useful message for a real show contact.
C5 / Your LinkedIn routine
Consistency
Build habits your team can maintain when work gets busy.
What the training covers
- A weekly rhythm: make time to connect, comment, share expertise, and follow up.
- Planning and support: use a content plan, reusable prompts, and responsible AI assistance while keeping human judgment.
- Useful measurement: review profile views, relevant engagement, new connections, replies, and sales conversations.
Put it to work after FABTECH
Make follow-through part of the week.
Choose the contacts to revisit, the questions to answer, and the time your team will protect for LinkedIn.
Your next step: set your priorities in the 30-day action plan.
Two hours to learn the foundation. A plan to keep applying it. Your team leaves knowing what to improve, who to reach, what to share, how to start a conversation, and how to keep going.
Plan your LinkedIn trainingWhat useful follow-up can look like
Pick up where the booth conversation left off.
A salesperson remembers the application. An expert shares an answer. Marketing helps the team turn that answer into content other buyers can use.
The 5Cs give those efforts a common direction, with room for each person to sound like themselves.
Reach beyond the person who visited
Your next customer has a buying group.
Useful expertise can also help colleagues who never visited your booth understand what your team knows. Edelman and LinkedIn's 2025 research found that hidden decision-makers use thought leadership to evaluate vendors and can advocate for unfamiliar suppliers.
Read the Edelman-LinkedIn research
Trevor Robinson Founder, TLR Consulting Group
Built around manufacturing work
Real manufacturing experience shapes how Trevor trains your team.
Trevor spent more than a decade working inside industrial automation manufacturing at Phoenix Contact USA, alongside executives, engineers, product leaders, sales teams, and distributors.
That experience shapes his practical approach to LinkedIn training. In this workshop, your team learns the five Cs through the work it already does, with FABTECH conversations and follow-up as the context.
Meet Trevor on LinkedIn“Trevor completely changed my perspective. He didn't just teach me how to create content, he taught me how to use LinkedIn with purpose.”
“Trevor helped teach me everything I know on LinkedIn. He is one of the best I know at understanding the strategy and tactics to build your personal brand, as well as your company brand.”
Feedback on working with Trevor, previously published on this site. Jessica's testimonial is excerpted. These are not results from this FABTECH workshop.
FABTECH 2026 exhibitor offer
Your team’s private LinkedIn Enablement Workshop.
Bring the people who will carry your FABTECH relationships forward.
- One private, live virtual workshop for your company
- Two hours covering all five Cs, including live Q&A
- Up to 25 participants across sales, marketing, leadership, and technical roles
- Practical FABTECH examples and your team's follow-up priorities
- Participant workbook and a 30-day self-guided action plan
The workshop provides the foundation and plan. Your team puts it into practice after the session.
First 10 exhibitor companies
Normal workshop price $4,500
$3,000USD / private company workshop
Save $1,500
Discuss the FABTECH offerFor the first 10 FABTECH 2026 exhibitor companies that book a workshop. After those places are taken, the normal $4,500 price applies.
Availability and workshop dates are confirmed on your call. Requesting a call does not reserve a discounted place.
Need your leader's approval?Make the internal conversation easier
Send your leader
the business case.
Copy this email, add your team's details, and share it with the person who approves training or the trade-show budget.
It connects the workshop to the work your team already needs to do after FABTECH.
Approval email
You can edit the email before copying.
What is LinkedIn enablement training?
It teaches your people how to use LinkedIn deliberately for the business: present their expertise, build relevant networks, share useful content, start conversations, and maintain a practical routine. This workshop gives your team the five-C foundation, live guidance, a workbook, and a plan to apply the skills.
Does the training focus on our people or our company page?
The main focus is how your people use their individual LinkedIn profiles and networks. Marketing can support them with approved resources, content ideas, and company-page coordination. Sales, leaders, marketers, and technical experts learn the same framework and apply it through their own roles.
Is this specifically for FABTECH exhibitors?
Yes. This page and offer are for FABTECH 2026 exhibitor companies. The workshop uses the complete 5C framework with FABTECH conversations, networking, content, and follow-up as the practical context.
Does the $3,000 cover our team or each person?
It covers one private, two-hour live virtual workshop for your company, with up to 25 participants. It is not a per-person price. The usual workshop price is $4,500.
Who should attend?
Bring the people who influence buyer relationships: sales, marketing, leaders, product specialists, and technical experts. A mixed group can learn the same approach and agree how to support each other afterward.
Do you cover all five Cs in two hours?
Yes, at a practical foundation level: Credibility, Connections, Content, Conversations, and Consistency. The session includes examples and Q&A, followed by a workbook and 30-day self-guided action plan. The team continues applying the skills after the workshop.
Should we schedule before or after FABTECH?
Discuss dates now so the follow-up has an owner and a place on the calendar. A session shortly after FABTECH can use fresh booth questions and conversations. The workshop is live virtual, and timing depends on your team's availability and Trevor's schedule.
We already send follow-up emails. How does this help?
LinkedIn can complement your email and CRM process. Your team learns to build recognizable profiles, connect with relevant people, share useful expertise between direct touches, and continue discussions when there is a reason to do so.
Do we need Sales Navigator or daily posting?
A paid LinkedIn subscription is not required for the foundations covered here. The focus is a manageable routine with relevant people and useful content. Daily posting is not a workshop requirement.
Will this guarantee leads or booked meetings?
No specific number of leads, meetings, or sales is promised. The workshop teaches skills and provides a plan. Outcomes depend on the team's execution, network, offer, buyer relevance, and sales cycle.
How does the first-10 offer work?
The first 10 FABTECH 2026 exhibitor companies that book a workshop qualify for the $3,000 price. Availability is confirmed during the call. A call request alone does not reserve a place. Scheduling and payment details are confirmed before you commit.
Is this an official FABTECH or LinkedIn program?
No. It is an independent training offer from LinkedIn for Manufacturing, operated by TLR Consulting Group LLC. It is not affiliated with, sponsored by, or endorsed by FABTECH, its organizers, or LinkedIn Corporation.
Start with a 30-minute conversation
Let’s plan your LinkedIn Enablement Workshop.
Tell Trevor who needs to be involved and what you want to happen after the show.
On the call, discuss your team's priorities, workshop timing, and availability of the $3,000 exhibitor offer. You can decide whether it is the right fit before booking training.
Prefer email? trevor@tlrconsultinggroup.com