LinkedIn®For ManufacturingBook a Workshop Call

FABTECH 2026October 21-23, 2026
Las Vegas Convention Center, Las Vegas

Private training for FABTECH 2026 exhibitors

The FABTECH LinkedIn Workshop.

Keep your show conversations going. Give your team a plan for what comes next.

A private, two‑hour virtual workshop that teaches your people how to use all five Cs on LinkedIn. Build credibility, reconnect with relevant buyers, share useful expertise, and follow up with purpose after FABTECH.

Book a Workshop CallExplore the exhibitor offer

$3,000 per company. Normally $4,500. Offer for the first 10 FABTECH 2026 exhibitor companies that book, subject to availability.

Illustrative manufacturing team discussing equipment on a factory floor

Your private FABTECH workshop

Your team. A practical plan.

5Cs
01
Learn with Trevor

Live virtual training with time for questions.

02
Apply all five Cs

Profiles, networks, posts, conversations, and routines.

03
Use your FABTECH context

Buyer questions, demos, and show follow‑up.

04
Leave with direction

A workbook and 30‑day action plan.

Two hoursPrivate virtual training for your company
Format
Live virtual workshop
Duration
Two hours
Team size
Up to 25 people
Your next step
A 30‑day action plan

A workshop built around your FABTECH follow‑up

Your team has their attention. Help them keep it.

Booth conversations, application questions, and product demos give your team a useful place to start. This workshop teaches them how to carry that expertise onto LinkedIn and stay familiar while buyers work toward their next decision.

  • Reconnect with a real reason.Use the application, question, or challenge you actually discussed at FABTECH.
  • Give your show expertise a longer life.Turn recurring buyer questions and demo explanations into useful content.
  • Make follow-through part of the week.Give sales, marketing, leaders, and technical experts a shared approach they can maintain.

Why keep showing up after FABTECH?

Your buyers are still paying attention.

59%

of surveyed manufacturing buyers are active on LinkedIn daily.

LinkedIn and GWI’s 2025 study of 1,767 manufacturing buyers points to a useful place for your team to stay visible between sales conversations.

Read the manufacturing buyer research

Global manufacturing research, rather than a FABTECH sample or a promised workshop result.

What your team will learn

All five Cs. Real skills for your FABTECH follow‑up.

Understand how your profile, network, content, conversations, and habits work together. Learn through manufacturing examples and practical FABTECH applications, with time to ask questions.

The 5C LinkedIn Enablement Growth SystemFour quadrants, Credibility, Connections, Content, and Conversations, each with three pillars, held together by a Consistency ring. Select a quadrant or the ring to highlight it.C5 CONSISTENCYTHE DAILY ROUTINETOOLS, TEMPLATES & AITEAM HABITS & GUARDRAILSFeatured &RecommendationsAbout &ExperienceHeadline &BannerC1CREDIBILITYICP Targeting& SearchConnectionRequestsNetworkQuality & ReachC2CONNECTIONSPillars &IdeasFormats &HooksDistribution &AnalyticsC3CONTENTWarm Signals &MeetingsDirectMessagesCommentingC4CONVERSATIONS
Explore the systemHover or tap a quadrant to see its three pillars.
View the full diagram
C1

Credibility

Make your expertise easy to recognize and trust.

Skills and FABTECH application

What the training covers

  • Headline, photo, and banner: make it clear who you help and what you know.
  • About and Experience: explain your expertise through the problems buyers need to solve.
  • Featured section: choose case studies, demos, or resources that give visitors proof and a next step.

Put it to work after FABTECH

Back up the booth conversation.

A visitor checks your profile and finds the relevant application expertise and demo resource you discussed.

Your next step: prioritize the profile improvements that support your follow‑up.

C2

Connections

Build a network around the buyers and accounts that matter.

Skills and FABTECH application

What the training covers

  • People and company search: find relevant accounts and buying roles using LinkedIn's search filters.
  • Connection requests and follows: choose the right approach and use an honest reason to connect.
  • Network quality: include customers, prospects, partners, and buying-group colleagues beyond one contact.

Put it to work after FABTECH

Keep the right people within reach.

Reconnect with the engineer you met, then research other relevant people at that account before approaching them.

Your next step: identify priority people and the context for connecting.

C3

Content

Turn what your team knows into reasons to pay attention.

Skills and FABTECH application

What the training covers

  • Content themes: find useful ideas in buyer questions, applications, demos, and lessons from real work.
  • Post structure and formats: build a clear opening, useful insight, and next step using text, photos, video, or documents.
  • Credible publishing: keep your own voice, check technical claims, and respect customer confidentiality.

Put it to work after FABTECH

Give your best demo a longer life.

Use a recurring booth question to explain three factors buyers should consider when evaluating the application.

Your next step: build a short list of useful posts from the show.

C4

Conversations

Turn visible expertise into relevant sales discussions.

Skills and FABTECH application

What the training covers

  • Thoughtful comments: add expertise, ask useful questions, and become familiar to relevant people.
  • Direct messages: follow up with shared context, a specific reason, and something helpful to offer.
  • Moving the discussion forward: listen for buyer needs and suggest a call when it fits the conversation.

Put it to work after FABTECH

Continue the discussion you started.

Reference the weld consistency challenge a visitor raised, offer the promised resource, and ask a relevant follow‑up question.

Your next step: outline a useful message for a real show contact.

C5

Consistency

Build habits your team can maintain when work gets busy.

Skills and FABTECH application

What the training covers

  • A weekly rhythm: make time to connect, comment, share expertise, and follow up.
  • Planning and support: use a content plan, reusable prompts, and responsible AI assistance while keeping human judgment.
  • Useful measurement: review profile views, relevant engagement, new connections, replies, and sales conversations.

Put it to work after FABTECH

Make follow-through part of the week.

Choose the contacts to revisit, the questions to answer, and the time your team will protect for LinkedIn.

Your next step: set your priorities in the 30‑day action plan.

What changes for your team

Leave knowing what to do next.

01

Clearer priorities

Know what to improve on your profile and which people and accounts to focus on.

02

Useful ideas to apply

Recognize content and follow‑up opportunities in the questions your team heard at FABTECH.

03

A manageable routine

Use your workbook and 30‑day plan to turn the training into ongoing team activity.

What useful follow‑up can look like

Pick up where the booth conversation left off.

Shared context gives your message a reason. Useful expertise gives the other person a next step.

Illustrative message after connecting

“Good speaking with you at FABTECH about weld consistency in your robotic cell. You mentioned the variation between part batches was the difficult bit. I found the fixturing example we discussed. Would it be useful if I sent it over?”
Use a message like this only when it accurately reflects the conversation you had.

How it works

How your FABTECH workshop comes together.

A private session for the people carrying your FABTECH relationships forward. We confirm your team, priorities, and workshop date before you book.

Before

Confirm the fit

Talk with Trevor about your people, follow‑up priorities, and scheduling. Confirm the offer and workshop details before committing.

During

Learn with your team

Explore all five Cs through manufacturing examples, practical FABTECH applications, and live Q&A.

After

Put your plan to work

Use your participant workbook and 30‑day action plan. Your people make the updates, create their content, and carry the conversations forward.

The FABTECH 2026 exhibitor offer

One private workshop. A shared plan for your team.

  • Two hours of live virtual training

    A private company workshop with Trevor Robinson, including time for Q&A.

  • Space for up to 25 participants

    Bring sales, marketing, leaders, product specialists, and technical experts.

  • The complete 5C foundation

    Credibility, Connections, Content, Conversations, and Consistency.

  • Practical FABTECH applications

    Examples tied to booth conversations, demos, buyer questions, and follow‑up.

  • A participant workbook

    Capture your priorities and the ideas you want to apply.

  • A 30‑day self-guided action plan

    Give your people a practical direction for applying the training afterward.

We teach. Your team applies.

This workshop provides training, live guidance, a workbook, and a plan. Participants update their own profiles, create their own content, and manage their follow‑up. Ongoing coaching and done-for-you profile or content services are outside this workshop.

Your trainer and guide

Trevor Robinson

Trevor Robinson

Founder, TLR Consulting Group
Creator of the 5C Method

Trevor spent more than a decade at Phoenix Contact USA, where he managed the Integrated Marketing and Communications team. He now trains and advises manufacturing teams on making their expertise visible through LinkedIn.

Phoenix ContactMaxLiteMidwestCAM Solutions
Trevor helped teach me everything I know on LinkedIn. He is one of the best I know at understanding the strategy and tactics to build your personal brand, as well as your company brand.
Jeff WinterIndustry Executive & Thought Leader, Manufacturing

Feedback on working with Trevor, previously published on this site. This testimonial describes his broader training and advisory work, rather than results from this FABTECH workshop.

Make the internal conversation easier

Send your leader the business case.

Use this email to connect the training to your team’s FABTECH investment and follow‑up priorities.

Edit the team details, then copy it into your own email.

You can edit the email before copying.

A few practical questions

Make sure it fits your team.

What is LinkedIn enablement training?
It teaches your people how to use LinkedIn deliberately for the business: present their expertise, build relevant networks, share useful content, start conversations, and maintain a practical routine. This workshop gives your team the five-C foundation, live guidance, a workbook, and a plan to apply the skills.
Does the training focus on our people or our company page?
The main focus is how your people use their individual LinkedIn profiles and networks. Marketing can support them with approved resources, content ideas, and company-page coordination. Sales, leaders, marketers, and technical experts learn the same framework and apply it through their own roles.
Is this specifically for FABTECH exhibitors?
Yes. This page and offer are for FABTECH 2026 exhibitor companies. The workshop uses the complete 5C framework with FABTECH conversations, networking, content, and follow‑up as the practical context.
Does the $3,000 cover our team or each person?
It covers one private, two‑hour live virtual workshop for your company, with up to 25 participants. It is not a per-person price. The usual workshop price is $4,500.
Who should attend?
Bring the people who influence buyer relationships: sales, marketing, leaders, product specialists, and technical experts. A mixed group can learn the same approach and agree how to support each other afterward.
Do you cover all five Cs in two hours?
Yes, at a practical foundation level: Credibility, Connections, Content, Conversations, and Consistency. The session includes examples and Q&A, followed by a workbook and 30‑day self-guided action plan. The team continues applying the skills after the workshop.
When can we schedule our workshop?
The workshop is delivered live virtually on a date agreed with your team. A post-show session can use the buyer questions, demos, and conversations your people brought back from FABTECH. Discuss your preferred timing and Trevor’s availability on the call.
We already send follow‑up emails. How does this help?
LinkedIn can complement your email and CRM process. Your team learns to build recognizable profiles, connect with relevant people, share useful expertise between direct touches, and continue discussions when there is a reason to do so.
Do we need Sales Navigator or daily posting?
A paid LinkedIn subscription is not required for the foundations covered here. The focus is a manageable routine with relevant people and useful content. Daily posting is not a workshop requirement.
Will this guarantee leads or booked meetings?
No specific number of leads, meetings, or sales is promised. The workshop teaches skills and provides a plan. Outcomes depend on the team's execution, network, offer, buyer relevance, and sales cycle.
How does the first-10 offer work?
The first 10 FABTECH 2026 exhibitor companies that book a workshop qualify for the $3,000 price. Availability is confirmed during the call. A call request alone does not reserve a place. Scheduling and payment details are confirmed before you commit.
Is this an official FABTECH or LinkedIn program?
No. It is an independent training offer from LinkedIn for Manufacturing, operated by TLR Consulting Group LLC. It is not affiliated with, sponsored by, or endorsed by FABTECH, its organizers, or LinkedIn Corporation.

Start with a 30‑minute conversation

Bring the FABTECH LinkedIn Workshop to your team.

Tell Trevor who needs to be involved and what you want to improve in your follow‑up.

Discuss your priorities, workshop timing, and availability of the exhibitor offer. Confirm the fit and details before booking the training.

Book a Workshop Call

trevor@tlrconsultinggroup.com

Prefer to start by email?

Send your questions or team details. Trevor will reply by email.

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