Built on technical expertise.
Focused on our customers’ next challenge.
Your manufacturing companyCompany page
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Training, workshops, and company enablement.
LinkedIn enablement training for the manufacturing industry.
Be known before the shortlist is made.
Your team has the expertise. We help the right buyers see it.
We train manufacturing leaders, sellers, marketers, and technical experts to make your company easier to find, trust, and start a sales conversation with. One repeatable approach: the 5C Method.
30 minutes to discuss your team, your goals, and the right starting point.
Your application engineerHelping manufacturers reduce unplanned downtime
A lower purchase price doesn’t always mean a lower cost on the line. Before specifying a component, I ask: Can maintenance reach it? Is a spare available? What happens if it fails?
What else belongs on the specification checklist?
A question from the factory floorWhat does an hour
of downtime cost you?
of downtime cost you?
186 likes32 comments8 reposts
8,420 impressionsExpertise people engage with
Trevor has worked with industry leaders, including
Built for manufacturing and industrial teams
Industrial automation, machinery and equipment, component manufacturers, contract manufacturing, systems integrators, and industrial distributors.
Why LinkedIn. Why now.
Get on the shortlist before it’s written.
Long sales cycles. Technical decisions. Multiple people to convince. LinkedIn gives your team a place to make its expertise visible while buyers are still learning who to trust.
Your buyers are here.
of surveyed manufacturing buyers are active on LinkedIn daily.
Expertise needs to stand out.
of surveyed manufacturing buyers struggle to distinguish vendors.
The shortlist is short.
of surveyed manufacturing buyers shortlisted fewer than four vendors for their last purchase.
LinkedIn + GWI, The Innovation Imperative for Manufacturing Marketers (2025). Survey of 1,767 manufacturing buyers, fielded in 2024. View report
When your expertise stays inside the business, buyers have fewer reasons to remember you. Help them get to know your people before they need a supplier.
Put LinkedIn to work for your business.
Reach ideal prospects
Build relationships with the buyers, decision-makers, and target accounts that matter.
Support sales conversations
Help prospects understand your expertise before the first meeting.
Build trust earlier
Stay visible throughout long buying cycles and give buyers reasons to remember your company.
Support recruiting, too. Help potential hires discover your people, expertise, and company culture.
The 5C Method for LinkedIn enablement
Train your team on a system built for your industry.
Give your people a practical, repeatable way to build credibility, connect with buyers, and turn expertise into conversations. Developed through years of training and advising manufacturing teams.
Five connected capabilities. One shared approach.C1
Credibility
Make your expertise and relevance clear when a buyer visits your profile.
C2
Connections
Build a network around the buyers, accounts, and industry relationships that matter.
C3
Content
Turn everyday customer questions and approved technical knowledge into insights buyers can use.
C4
Conversations
Use comments and messages to build relationships, follow up on interest, and start relevant sales conversations.
C5
Consistency
Keep all five Cs working together with realistic routines, tools, and team support.
Created in manufacturing. Refined through practice.
Trevor Robinson developed the 5C Method after training, consulting, and advising thousands of people across manufacturing.
Why your people, not just your page
What changes when your people show up.
Buyers pay more attention to people than to logos. When your experts share what they know, more of the right buyers see it and trust it.
Your team’s reach is bigger.
Employees’ networks are typically 10x larger than a company’s follower base.
People click on people.
Content shared by employees earns 2x the click-through rate of content shared by the company.
Expertise earns trust.
of decision-makers trust a company’s thought leadership more than its marketing materials to judge its capabilities.
It opens the door.
of decision-makers say strong thought leadership makes them more likely to invite a company into an RFP.
Sources: LinkedIn, The Official Guide to Employee Advocacy. 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report, survey of 3,484 business executives, fielded November to December 2023.
What the training makes possible
From scattered activity to a team with a system.
A clearer role for every person. A shared approach for the business.
Give your team the skills, confidence, and habits to put the 5C Method to work.
Before training
A few people. A lot of guesswork.
Jordan Ellis
Sales Director at Forgewell Automation
United StatesAbout
A job title. Very little reason to connect.
- Credibility is uneven.Incomplete profiles make valuable expertise hard to see.
- Participation is scattered.A few people are active, with little connection to a team strategy.
- Activity starts and stops.People are unsure what to share or how to fit LinkedIn into their week.
- Relevant conversations pass by.Buyer questions and opportunities to connect go unnoticed.
After training
Your people. One repeatable system.
Jordan EllisSales Director
Helping plant teams choose the right automation | Industrial controls & application support
Forgewell AutomationConnect with purpose
Maya PatelApplications Engineer
Helping manufacturers solve machine-control challenges | PLCs, integration & troubleshooting
Forgewell AutomationShare useful expertise
Alex MorganPresident
Helping manufacturing leaders modernize with confidence | Automation built around plant needs
Forgewell AutomationBuild buyer confidenceDifferent expertise. One recognizable company.
- Expertise is easy to understand.Clear, relevant profiles help buyers see who you help and how.
- People know their part.Leaders, sellers, and experts work from the same team strategy.
- A routine replaces the guesswork.Practical habits make useful activity easier to repeat and support.
- Relationships become intentional.Your team knows how to find relevant people and start useful conversations.
Book a 30-Minute Call
A 30-minute conversation about your team and where to start.
Manufacturing people. Firsthand experience.
Trusted across manufacturing.
Feedback from the leaders and practitioners Trevor has trained and advised.
Trevor completely changed my perspective. He didn't just teach me how to create content, he taught me how to use LinkedIn with purpose. In just over a year, I've built a recognizable presence within the manufacturing community, developed relationships with industry leaders across the country, and created opportunities that simply wouldn't have existed before.
Jessica BirdManager, MidwestCAM SolutionsTrevor helped teach me everything I know on LinkedIn. He is one of the best I know at understanding the strategy and tactics to build your personal brand, as well as your company brand.
Jeff WinterIndustry Executive & Thought Leader, ManufacturingI've worked with Trevor for several years and still call on him today. He's an expert in his craft with deep knowledge and brings innovative ideas, strategy, and guidance. He's a unicorn and a key asset you want working with you.
Ira Sharp Jr.Director of Product Marketing, Phoenix Contact USATrevor helped us boost our marketing and social strategy across LinkedIn, Facebook, and Instagram. His guidance was thorough and easy to follow. We skyrocketed our followers and greatly increased our reach and impressions. I highly recommend working with him.
Matt TimneyMarketing Manager, MaxLite
and Manufacturing Marketing Plays
The manufacturing experience behind the method
Built from experience. Taught with your team in mind.
Trevor spent more than a decade at Phoenix Contact USA, where he managed the Integrated Marketing and Communications team. Since then, he has trained, consulted with, and advised leading companies across the manufacturing sector, as well as industry leaders in other sectors, including Radisson Hotel Group, Aimbridge Hospitality, and Zoom Room.
Trevor developed the 5C Method from that combined experience and the lessons learned training and advising thousands of employees. The process had to work with skeptical experts, busy leaders, small teams, and no ghostwriter. It had to be practical enough for people to use and for companies to sustain. After years of refinement, the 5C Method became his signature methodology for LinkedIn enablement.
When he’s not obsessing over LinkedIn strategies, Trevor is a dedicated dad of three, an avid Pop-A-Shot enthusiast, and an ice cream influencer. He also writes children’s books with his kids.
- 10+
- years inside industrial
automation manufacturing - 5
- years advising manufacturing
and B2B teams
Three ways to work together
Bring the 5C Method to your team.
Choose a starting point for your team. Discuss your target buyers and what useful progress would look like, from relevant connections to sales conversations.
Build understanding
Workshop
Two‑hour team workshop
Best for Teams that want a shared starting point before committing to more.
A two‑hour, interactive introduction to the 5Cs that helps your people leave knowing what to do next.
- Up to 25 participants
- Manufacturing examples and guided exercises
- Participant workbook and 30‑day action plan
- Organizer planning call and recap
Build momentum
Team Sprint
60 days of training and feedback
Best for A core group of sellers and experts ready to build the habit together.
Build stronger profiles, a useful content direction, and a sustainable LinkedIn routine with training and individual feedback.
- 6 to 12 people, with a kickoff and weekly working sessions
- Four individual reviews per participant
- On-demand training, AI coaches, and templates
- Six months of learning access
Build company capability
Enablement Program
Six-month company rollout
Best for Companies rolling LinkedIn out across sales, engineering, and leadership.
Make LinkedIn a shared company capability with six months of training, role-specific guidance, and support.
- Foundation workshops and role-specific training
- Executive, manager, and champion development
- Coaching clinics and scoped individual feedback
- Twelve months of training and tools
We’ll discuss your starting point, available time, and internal support to recommend the right scope and investment.
A few practical questions
Who participates, and who supports the program?
Leaders, sellers, marketers, and technical experts use the same 5C Method. We’ll discuss who participates, who supports them, and how it fits your existing marketing and sales activity.
Can this fit into a busy team’s week?
The goal is a routine your team can sustain. Posting is only one part of the 5C Method. Profiles, relevant connections, useful comments, and direct conversations all count. We’ll discuss what is realistic for your team.
What about technical review and confidentiality?
Your team’s boundaries matter. Customer confidentiality, technical accuracy, approvals, and channel relationships belong in the conversation about how your company applies the method.
How should we think about results?
Look for people applying the method consistently, connecting with relevant buyers, and starting useful business conversations. Business opportunities still follow your actual sales cycle. The planning conversation helps identify what progress should look like for your team.
Start with the book
Your expertise. Your next opportunity.
A practical guide to the 5C Method for you and your team. Explore how to turn manufacturing expertise into buyer trust, stronger relationships, and business opportunity.
- 0112 chapters on the 5C Method, written for manufacturing teams
- 0212 headline examples, 24 hooks, and 12 endings and calls to action
- 0312 working tools and a personal 30-day action plan
Let’s put your expertise to work.
Build a team buyers get to know.
Tell Trevor about your team, your buyers, and what you want LinkedIn to help you achieve. Discuss available time, technical review, and a practical place to start.
A clearer starting point.
A 30-minute planning conversation helps identify the right team, your priority, and a useful next step.
Exactly. The purchase price is only part of the decision.
Service access gets overlooked. This belongs in the specification review.