Credibility
Develop your headline, About section, experience, and proof. Receive feedback, make the changes yourself, and bring back a revision.
Your takeaway: A clearer profile with two rounds of feedback.
The 60-Day Team Sprint
Help your team put LinkedIn into practice.
Build the skills. Apply them to real work. Get feedback as you go.
A 60-day engagement for a small team that needs help developing credible profiles, a useful content direction, relevant relationships, and a routine that survives a busy week.
A 30-minute conversation about your team, priorities, and the right fit.
Team Sprint
A supported 60-day sprint
01
Learn together
One 5C kickoff and seven weekly working sessions.
02
Apply it to your work
Your profile, audience, content, and conversations.
03
Get specific feedback
Four individual review submissions per participant.
04
Keep the habit going
A practical routine and your next 30-day plan.
- Duration
- 60 days of support
- Live sessions
- Eight across eight weeks
- Feedback
- Four reviews per person
- Learning access
- Six months from kickoff
Supported implementation for a focused manufacturing team
Your team sees the opportunity. Now give them support to act on it.
It is easy to leave a training session with good intentions. The real work begins when someone opens their profile, tries to explain an idea, or decides how to follow up. The Sprint puts coaching into those moments.
- You want to improve one team’s approach.Bring 6 to 12 sellers, marketers, leaders, or technical experts together around a shared commercial priority.
- People need feedback on their own work.They have ideas and expertise, but need help judging what is clear, relevant, and ready to use.
- You need a routine that continues.An internal sponsor and coordinator support participation and help remove obstacles during the 60 days.
What your team will learn
The full 5C system. Applied to your own work.
The kickoff establishes the method. Weekly working sessions and individual reviews help each participant turn it into practical skills.
View the complete method
Connections
Define the accounts, buying roles, and industry relationships that matter to your work. Review your network and choose purposeful next actions.
Your takeaway: A focused audience and relationship plan.
Content
Build individual themes around what you know and what your audience needs to understand. Develop ideas into drafts you can stand behind.
Your takeaway: A content direction, idea bank, and reviewed work.
Conversations
Practice comments, contextual messages, event follow-up, and appropriate next steps. Bring questions from real situations.
Your takeaway: A more confident approach to relationship-building.
Consistency
Use short lessons, templates, AI coaches, and a weekly plan to make participation manageable. Review what is working and adjust.
Your takeaway: A sustainable routine and your next 30-day plan.
What changes for your team
Leave with progress you can point to.
Work you have improved
Compare your profile, ideas, and conversation approach with where you started.
A routine you have practiced
Find a manageable way to participate around customer work, meetings, and technical review.
A clear next step for the team
Review progress, remaining obstacles, and what the company should support next.
How it works
A weekly rhythm that moves the work forward.
Plan for a live session each week plus roughly 45 to 60 minutes of application. The first session is a two-hour kickoff; the following seven sessions are one hour each.
Get a clear model
Short lessons and manufacturing examples show what good work looks like and why it matters.
Work on your own material
Use the session and the week ahead to develop a profile, content idea, relationship plan, or conversation.
Get feedback and improve
Bring questions, submit work, and revise. Each week builds on the work already started.
Week 1Your 5C kickoff
A two-hour foundation workshop establishes your audience, starting point, and priorities.
Takeaway: Baseline and initial action plan.
Week 2Profile credibility clinic
Work through headline, About, Experience, and proof choices. Submit your profile for feedback.
Takeaway: Participant-written profile improvements.
Week 3Audience and relationship strategy
Map priority accounts and roles, inspect network relevance, and choose a useful connection approach.
Takeaway: Audience and relationship plan.
Week 4Your content direction
Develop themes from buyer questions, application knowledge, and your own experience.
Takeaway: Personal themes and a usable idea bank.
Week 5Content development and review
Build a clear draft, check the evidence, and improve the opening and takeaway.
Takeaway: Reviewed content you can refine and use.
Week 6Conversations and follow-through
Practice comments, messages, event follow-up, and responding to genuine interest.
Takeaway: Contextual conversation examples.
Week 7Make the routine workable
Use templates and AI support, choose a realistic weekly rhythm, and address friction.
Takeaway: A routine that fits the participant’s role.
Week 8Review and continue
Compare work with the baseline, identify what to keep doing, and agree on the next steps.
Takeaway: Next 30-day plan and team learning.
Coaching and feedback remain available through day 60. Sponsor planning, a midpoint review, and a closeout conversation support the team throughout.
The engagement
Know exactly what your team receives.
- Sponsor alignment and baseline
A 45-minute planning call and participant starting-point assessment.
- Eight live team sessions
One two-hour kickoff and seven 60-minute working sessions.
- Four individual reviews per participant
An initial profile, a revised profile, a content strategy or draft, and one additional relevant submission.
- Questions between sessions
One shared support channel and one concise question per person each week, with a target response within two business days.
- Sponsor midpoint and closeout
A 30-minute midpoint review and 45-minute closeout with progress, obstacles, and next steps.
- Six months of learning and tools
On-demand lessons, AI coaches, templates, and worksheets, measured from kickoff.
- A continuation plan
Participants finish with a weekly routine and next 30-day plan.
Feedback that helps people build the skill.
Reviews explain what to improve and why. Participants write, edit, and publish their own work. The Sprint includes coaching and practical support; it does not include outsourced posting, profile makeovers, or account management.
Support between sessions
A useful place to turn when you sit down to do the work.
On-demand lessons, practical templates, and AI coaches help people apply the 5Cs at their own pace.
Learn what you need.
Return to a short lesson when you need help with a specific task.
- The 5C foundation, organized by topic
- Profile and content demonstrations
- Connections, conversations, and routines
Start with a useful structure.
Use a worksheet to organize your thinking and make the next action clearer.
- Profile and audience planning
- Idea capture and content planning
- Conversation and weekly routine tools
Get help thinking it through.
Use the 5C AI coaches to develop ideas, practice, and critique your own work.
- Profile and content coaching
- Audience and conversation planning
- A manageable weekly action plan
Hosted learning and tools are included for six months from kickoff. Participants review the facts, protect company information, and decide what to publish. Any required third-party accounts or subscriptions are confirmed before booking.
Your trainer and guide
Trevor Robinson
Founder, TLR Consulting Group
Creator of the 5C Method
Trevor spent more than a decade at Phoenix Contact USA, where he managed the Integrated Marketing and Communications team. He now trains and advises manufacturing teams on making their expertise visible through LinkedIn.
Trevor completely changed my perspective. He didn't just teach me how to create content, he taught me how to use LinkedIn with purpose.
Jessica BirdManager, MidwestCAM Solutions
Feedback on Trevor’s training and advisory work. Individual experiences vary.
A few practical questions
Make sure it fits your team.
Is this a course or a coaching engagement?
Both learning and application are built in. Short lessons provide the foundation, weekly working sessions move the work forward, and individual reviews help participants improve their own material.
Do we need to book the Workshop first?
No. The Sprint includes a two-hour 5C kickoff. If your team has recently completed the Workshop, we can discuss how to adapt that opening session to your starting point.
How much time do participants need?
Allow two hours for the kickoff, then one hour for each weekly working session plus roughly 45 to 60 minutes of application. The sponsor should confirm that this fits the team’s workload before starting.
What does individual feedback include?
Each person can submit an initial profile, a revised profile, a content strategy or draft, and one further item such as content, a conversation approach, or a weekly plan. Feedback is written or recorded. Participants make their own changes.
What continues after day 60?
Human coaching ends on day 60. Your on-demand learning and hosted tools remain available for six months from kickoff. Downloaded participant worksheets can be retained for internal use.
Will the Sprint generate leads or meetings?
We review quality of work, consistent application, relevant relationships, and useful conversations. Sales opportunities depend on your market, offer, participation, and sales cycle; a fixed number of leads or meetings is not promised.
Are AI tools and subscriptions included?
The package includes access to the 5C AI coaches and instructions. Any third-party account or paid subscription required to use them will be identified before you book. Sales Navigator is not a prerequisite.
Let’s talk about your team
Turn the next 60 days into useful team progress.
Bring your team’s priority, participant count, and current challenges. We will discuss the right cohort, available time, and what meaningful progress should look like.
Talk about your team sprint
30 minutes with Trevor to discuss fit, delivery, and investment. Your scope is confirmed before booking a program.