Credibility
Make your headline, About section, experience, and proof useful to someone deciding whether your expertise is relevant.
Your takeaway: A first headline draft and profile improvement priorities.
Live LinkedIn training for manufacturing teams
The 5C LinkedIn Workshop.
Help your team use LinkedIn with purpose and leave with a 30‑day action plan.
In this two‑hour, interactive workshop, your leaders, sellers, marketers, and technical experts learn the 5Cs through manufacturing examples and guided exercises.
A 30‑minute conversation about your team, priorities, and the right fit.
Workshop
Your next 30 days
01
Your profile
Make your expertise easier to understand.
02
Your audience
Know the people and accounts that matter.
03
Your participation
Choose useful ideas and conversation starters.
04
Your routine
Leave with actions you can fit into your week.
- Format
- Live, interactive workshop
- Time
- Two hours
- Team size
- Up to 25 participants
- Takeaway
- A 30‑day action plan
A LinkedIn workshop built for manufacturing teams
Help your team turn expertise into useful LinkedIn activity.
Your people answer customer questions, explain applications, and share lessons every day. In this workshop, they learn how to bring that expertise to their profiles, content, and conversations. Each participant leaves with clear next steps.
- People are unsure where to start.Some post occasionally. Others have an untouched profile or worry they have nothing useful to say.
- Marketing is carrying the activity.You want sellers, leaders, and experts to understand how they can contribute.
- You need a practical team starting point.A sales meeting, kickoff, or dedicated training session is a chance to agree on what happens next.
What your team will learn
Learn the 5Cs. Know what to do next.
The 5C Method connects your profile, your audience, what you share, how you respond, and the routine that keeps it going. Each part includes a manufacturing example and a short exercise.
View the complete method
Connections
Identify the buyers, accounts, partners, and professional relationships you want to develop. Learn when to follow, connect, or engage.
Your takeaway: A starting audience and relationship map.
Content
Find useful ideas in customer questions and everyday work. Learn how to turn one idea into a clear, credible post.
Your takeaway: Three content ideas and one post outline.
Conversations
Use thoughtful comments and contextual messages to continue a real discussion and recognize an appropriate next step.
Your takeaway: A comment or message draft tied to a realistic situation.
Consistency
Choose actions you can repeat. Understand how templates, AI, company guidance, and a review habit support the work.
Your takeaway: Your personal 30‑day plan and first action.
What changes for your team
Walk away knowing your next move.
A clearer direction
Know who you want to reach and what you can help them understand.
Useful first drafts
Start your own headline, content outline, and conversation exercise during the session.
A plan you can follow
Choose what to do first, what to repeat each week, and when to review progress.
How it works
How your workshop comes together.
We agree on the audience and business priority before the workshop, so the examples feel relevant from the start.
Set the context
A 30‑minute organizer call and short participant questionnaire help us understand your people, priorities, and starting point.
Learn and apply
Trevor teaches each C, shows a manufacturing example, and guides a short exercise. Participants work on their own ideas.
Use the plan
People leave with their workbook and 30‑day plan. Your organizer receives a recap to support the next steps internally.
The engagement
Know exactly what your team receives.
- Organizer planning call
30 minutes to align on your team, audience, and business priority.
- Participant questionnaire
A short check on experience, confidence, and what people want to improve.
- Two-hour live workshop
All five Cs, manufacturing examples, guided exercises, and Q&A.
- Participant workbook and action planner
Keep the worksheets, prompts, and personal 30‑day plan.
- 30‑day workshop replay
Available when recording is agreed with your organization.
- Organizer recap
Common questions, priorities, and suggested next steps for your internal owner.
You learn. You create.
Trevor teaches, demonstrates, and gives feedback on selected examples. Participants write and update their own profiles and content. Individual reviews and ongoing coaching are included in the Team Sprint.
Your trainer and guide
Trevor Robinson
Founder, TLR Consulting Group
Creator of the 5C Method
Trevor spent more than a decade at Phoenix Contact USA, where he managed the Integrated Marketing and Communications team. He now trains and advises manufacturing teams on making their expertise visible through LinkedIn.
Trevor helped teach me everything I know on LinkedIn. He is one of the best I know at understanding the strategy and tactics to build your personal brand, as well as your company brand.
Jeff WinterIndustry Executive & Thought Leader, Manufacturing
Feedback on Trevor’s training and advisory work. Individual experiences vary.
A few practical questions
Make sure it fits your team.
Is this suitable for people who rarely use LinkedIn?
Yes. We establish the foundations and explain the reasoning behind the actions. More experienced participants can use the same exercises to identify gaps in their current approach.
Will everyone finish a new profile during the workshop?
Participants identify improvements and draft key elements. The two‑hour session covers the full 5C system, so complete profile development happens afterward. The Team Sprint adds individual profile feedback.
Does everyone have to become a regular content creator?
People can contribute through profiles, relevant connections, thoughtful comments, conversations, or sharing expertise with colleagues. We help each participant choose a useful role and realistic routine.
Can you tailor the workshop to our industry or sales team?
Yes. The organizer call helps us select relevant manufacturing examples and a shared priority. A substantially different curriculum or multiple audiences can be scoped separately.
What should participants bring?
A laptop, access to their own LinkedIn account if they have one, and a real audience or business priority to work on. People without an account can complete the exercises using the teaching examples.
How do we arrange a workshop and get a price?
Start with a 30‑minute planning conversation. We discuss your audience, participant count, preferred delivery, timing, and internal follow-through, then confirm the scope and investment.
Let’s talk about your team
Bring the 5C Workshop to your team.
Tell Trevor who is joining, what you want LinkedIn to support, and where people are getting stuck. We will shape a practical session around that starting point.
Talk about your workshop
30 minutes with Trevor to discuss fit, delivery, and investment. Your scope is confirmed before booking a program.