01 / SALES TEAMS
“Before you send that RFQ, check the detail that could change every quote you receive.”
FILL-IN FRAMEWORK
Before you [buyer action], check the [detail] that could change [decision or result].
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100 LinkedIn hooks & calls to action, built for manufacturing.
Skip the blank page. Start with a fill-in framework, see a manufacturing example, and make it your own.
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50 hooks. 50 calls to action. 27 pages of practical examples.
A USEFUL STARTING POINT FOR YOUR NEXT POST
Open with a reason
to read. End with
a next step.
- Find an opening for your role.Examples for sales, marketing, engineering, personal stories, and short LinkedIn videos.
- Make the framework your own.Fill in the brackets with your team’s parts, processes, buyer questions, and experience.
- Choose an ending that fits.Start a conversation, share a resource, or invite a relevant project discussion.
A LOOK INSIDE
A framework.
A real-world example.
Use these as openings for a LinkedIn post or say them at the start of a short video. Then deliver the story, explanation, or example you promised.
02 / PERSONAL STORIES
“On my first plant tour, I asked about the machine. Now I ask about the handoff.”
FILL-IN FRAMEWORK
On my first [experience], I asked about [initial focus]. Now I ask about [new focus].
PAIR IT WITH A USEFUL ENDING
“What is one lesson from early in your manufacturing career that still shapes how you work?”
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What industry leaders say about Trevor’s training and advice.
Trevor helped teach me everything I know on LinkedIn. He is one of the best I know at understanding the strategy and tactics to build your personal brand, as well as your company brand.
Jeff WinterIndustry Executive & Thought Leader, ManufacturingTrevor completely changed my perspective. He didn't just teach me how to create content, he taught me how to use LinkedIn with purpose. In just over a year, I've built a recognizable presence within the manufacturing community, developed relationships with industry leaders across the country, and created opportunities that simply wouldn't have existed before.
Jessica BirdManager, MidwestCAM SolutionsONE QUESTION. ONE LESSON. ONE USEFUL POST.